Google Trends is a powerful machine, that tells you what’s popular, and what people search for. The only kind of popularity you care about if optimizing keywords, is what people search for online. The different data you can obtain from Google Trends in this regard can be interesting. At the same time however, this data could also create a jaded view of people and how silly the things are that they search for!
In many cases, you may look at the information presented about current trends and scratch your head at times. There are some trends that are hard to fathom, but there is generally reasons why some search terms may be hotter than others at this time. Or at another time. For instance, John Cena is one of the top 10 searched people on Google at the time of this writing. His career must be doing well right now. Another trend (this one is in the top 5) is Israel. This is what you will find when you look at Google’s hot trends
Another one at #4 at the time of this wring would be people searching for asteroid, Earth. People are concerned right now about an asteroid passing by our orbit. In a few months from now, or maybe even one month, the results will be completely different.
A smart way to use Google Trends is how compare keywords against each other to see which is more popular. This is particularly true in situations where there may be multiple keywords to describe your niche.
For example, your niche might be hockey skates. However, another keyword that people may look for could be hockey ice skates. You wonder which one people search for more, so you search on Google Trends:
The graph represents the comparison between hockey skates and hockey ice skates, in terms of total number of searches. The red search (less searches) represents hockey ice skates, and blue represents hockey skates. As you can see, more people search for hockey skates. It’s less keywords and the word “ice” is also somewhat redundant. When searching for hockey skates, one automatically assumes the word ice is not needed – it’s already implied. There aren’t any other form of skates one wears to play hockey, except roller skates and that would include the word “roller.”
Using comparison methods such as these, it’s easy to determine what keywords you should optimize for – and which ones you should skip. The above example might not always be the case, as well. Sometimes, redundant keywords may be the ones people search for. Search terms don’t always follow logical sense – they can be more fluid.